Kurtosys vs. the field, quantified
Kurtosys earned 35.3 engagements per post, second only to InvestCloud's 81.0 — on 10 posts, from 5 marketing-titled staff. That is the efficiency story. The volume story is harder: Objectway published 56 posts and Croesus 50, so Kurtosys's 353 total engagements sit last in the set (InvestCloud 1,702; Objectway 1,479; Croesus 432). Video is a genuine edge — a 40.0% video rate against InvestCloud's 0.0% — and the FundForum, CCI round table and webinar posts are the ones that carried. Search is the weak flank: 119 ranked keywords, 587 organic visits a month and an authority of 213, the lowest of the four on all three measures.
Counts cover company-page posts published between 16 June and 13 September 2026, and reposts count as posts — only InvestCloud has any (1 of 21, at 93.0 engagements against 80.5 for its own posts), so the effect on the field is marginal. Engagement is reactions plus comments on those posts. Per-marketer rates divide output by marketing-titled headcount: Kurtosys 5, InvestCloud 11, Objectway 7, Croesus 2. All four companies are plotted. Search figures sit on domain data and are independent of LinkedIn activity.
Where Kurtosys stands
The efficiency quadrant
The quadrant plots posts per marketer against engagement per marketer, and Kurtosys sits low on both: 2.0 posts and 70.6 engagements per marketer from 5 marketing-titled staff. Croesus is the volume outlier at 25.0 posts per marketer from 2 marketers, converting that into 216.0 engagements per marketer on just 8.6 per post. Objectway reaches 211.3 per marketer at 8.0 posts each. InvestCloud publishes least per head at 1.91, but its 81.0 per post lifts it to 154.7. Kurtosys's per-post quality is competitive; its per-head output is not.
Core comparison table
| Company | Marketers | Posts | Videos | Video rate | Events | Engagement | Posts / mkt | Events / mkt | Eng. / post | Eng. / mkt | Followers |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kurtosys | 5 | 10 | 4 | 40.0% | 3 | 353 | 2 | 0.6 | 35.3 | 70.6 | 10,142 |
| InvestCloud | 11 | 21 | 0 | 0.0% | 1 | 1,702 | 1.9 | 0.1 | 81 | 154.7 | 45,973 |
| Objectway | 7 | 56 | 11 | 19.6% | 10 | 1,479 | 8 | 1.4 | 26.4 | 211.3 | 29,762 |
| Croesus | 2 | 50 | 8 | 16.0% | 5 | 432 | 25 | 2.5 | 8.6 | 216 | 9,300 |
Across the 90 days Kurtosys published 10 posts and drew 353 engagements — the smallest totals in the set — yet ran 35.3 engagements per post, ahead of Objectway's 26.4 and Croesus's 8.6 and behind only InvestCloud's 81.0. Four of the ten posts carried video, a 40.0% video rate against Objectway's 19.6%, Croesus's 16.0% and InvestCloud's 0.0%. Three Kurtosys posts are tagged as event-led, against 10 for Objectway and 5 for Croesus. The pattern is consistent: fewer posts, each carrying more weight.
Search visibility
Ranked keywords and organic visits are summed worldwide, across every Google country index; authority is a worldwide 0–1000 backlink rank. Organic visits are a monthly figure. kurtosys.com ranks for 119 keywords and draws 587 organic visits a month at an authority of 213 — last of the four on all three. InvestCloud leads with 568 keywords, 4,309 visits and 358 authority; croesus.com pulls 1,989 visits on 198 keywords and objectway.com 1,136 on 125. Kurtosys ranks for nearly as many keywords as Objectway but converts them into roughly half the traffic.
| Company | Ranked keywords | Est. organic visits / mo | Domain authority (0–1000) |
|---|---|---|---|
| Kurtosys | 119 | 587 | 213 |
| InvestCloud | 568 | 4,309 | 358 |
| Objectway | 125 | 1,136 | 277 |
| Croesus | 198 | 1,989 | 266 |
Content mix
Of Kurtosys's 10 posts, 8 are tagged as thought leadership, 1 as customer proof and 1 as product or feature, with none tagged as partner content. The texts read as an event-and-people diary: FundForum 2026 in Monaco, the White Night Party sponsorship, the CCI round table at The Ivy, a free CCI webinar with Ninety One, PIMFA and Burges Salmon, plus new-starter and Mandela Day posts. Objectway tags 26 posts as partner content and 25 as thought leadership; Croesus tags 45 as thought leadership. Kurtosys holds the only post tagged as customer proof in the set.
| Company | Thought leadership | Customer | Feature | Partner | Humor | Total |
|---|---|---|---|---|---|---|
| Kurtosys | 8 · 80% | 1 · 10% | 1 · 10% | 0 | 0 | 10 |
| InvestCloud | 18 · 86% | 0 | 0 | 3 · 14% | 0 | 21 |
| Objectway | 25 · 45% | 0 | 5 · 9% | 26 · 46% | 0 | 56 |
| Croesus | 45 · 90% | 0 | 0 | 5 · 10% | 0 | 50 |
Three things that matter
The per-post rate is strong; the cadence caps it
Kurtosys converts attention better than two of its three rivals: 35.3 engagements per post against Objectway's 26.4 and Croesus's 8.6. But 10 posts in 90 days caps the ceiling — total engagement of 353 is the lowest of the four, behind Croesus's 432 even though Croesus runs about a quarter of the per-post rate. The constraint is publishing cadence, not creative. Twice the output at today's rate clears 700 engagements.
Objectway squeezes a whole quarter out of one conference
Objectway published 56 posts in the window, a large share of them milked from a single customer conference: OWIN26 panel recaps, podcast episodes with The Wealth Mosaic, and research with Monitor Deloitte and FT Longitude. That is 8.0 posts per marketer against Kurtosys's 2.0. Kurtosys has the same raw material in FundForum, the CCI round table and the September webinar — each currently worth one post, not eight.
Search is the gap that compounds against you
kurtosys.com holds 119 ranked keywords and 587 organic visits a month, last of the four: InvestCloud ranks for 568 and draws 4,309, Croesus 1,989 visits on 198 keywords. An authority of 213 against InvestCloud's 358 means new pages rank more slowly. Posts decay within days; ranked pages compound. The CCI material is exactly the demand-led topic that should be indexed, not only posted.
Gaps and targets
| Metric | Target now | Benchmark | Position | 90-day target |
|---|---|---|---|---|
| Engagement per post | 35.3 | 81.0 (InvestCloud) | Behind | 40–55 |
| Posts (90 days) | 10 | 56 (Objectway) | Behind | 20–26 |
| Posts per marketer | 2.0 | 8.0 (Objectway) | Behind | 4.0–5.5 |
| Total engagement (90 days) | 353 | 1,702 (InvestCloud) | Behind | 700–1,000 |
| Video rate | 40.0% | 19.6% (Objectway) | Ahead | hold 30–40% |
| Event-led posts | 3 tagged | 10 (Objectway) | Behind | 5–7 tagged |
| Ranked keywords (kurtosys.com) | 119 | 568 (InvestCloud) | Behind | 170–220 |
| Organic visits / mo (kurtosys.com) | 587 | 4,309 (InvestCloud) | Behind | 900–1,300 |
Targets assume the next 90 days at the current headcount of 5 marketing-titled staff. The reachable wins are volume and search: doubling to 20–26 posts at anything near today's 35.3 per post puts total engagement in the 700–1,000 range, past Croesus's 432 and moving towards Objectway's 1,479. InvestCloud's 81.0 per post is not a 90-day target — it rests on 45,973 followers against Kurtosys's 10,142. Video rate is the single row to defend rather than grow: 40.0% already leads Objectway's 19.6%, Croesus's 16.0% and InvestCloud's 0.0%.
Improve. Infiltrate. Dominate.
Run every event as a five-post series, not one post
- Action
- Break each event and webinar into five posts — pre-event question, live clip, three-quote recap, speaker Q&A, replay — to move Kurtosys from 10 posts to 20–26 in the next 90 days.
- Why
- Kurtosys already earns 35.3 engagements per post, ahead of Objectway and Croesus; the constraint is 2.0 posts per marketer, against Objectway's 8.0 and Croesus's 25.0.
- Metric
- Posts (90 days) 10 → 20–26; posts per marketer 2.0 → 4.0–5.5.
- Watch
- Engagement per post holding above Objectway's 26.4 as volume rises.
- Next
- Fix a five-post template and map the next two quarters of events and webinars to it before the next one runs.
Turn the CCI programme into indexed pages on kurtosys.com
- Action
- Publish the CCI round table and webinar material as ranking pages — regime explainer, disclosure checklist, panel transcript — aiming at 170–220 ranked keywords, up from 119.
- Why
- kurtosys.com is last of the four on every search measure: 119 keywords, 587 organic visits a month and an authority of 213, against InvestCloud's 568, 4,309 and 358.
- Metric
- Ranked keywords 119 → 170–220; organic visits 587 → 900–1,300 a month.
- Watch
- Authority of 213 — thin pages will not move it, earned links from industry bodies and trade press will.
- Next
- Choose the ten CCI and client-communication queries worth owning and brief one page against each.
Make video with named clients the signature format
- Action
- Scale the one format Kurtosys already leads on — a 40.0% video rate, against Objectway's 19.6%, Croesus's 16.0% and InvestCloud's 0.0% — into a standing series of short client and regulatory explainers.
- Why
- Kurtosys holds the only post tagged as customer proof across all four companies, so filmed client stories are unclaimed ground in this set.
- Metric
- Video rate held at 30–40% with posts tagged as customer proof rising from 1 to 4–6.
- Watch
- Total engagement of 353 closing on Croesus's 432, then on Objectway's 1,479.
- Next
- Line up two clients from the CCI round table for a filmed three-minute segment each.